Chef Brain · for GMs, F&B directors and owners
Your menu is a P&L. Most kitchens still read it as a list.
Chef Brain reads your point-of-sale data and places every dish by popularity and contribution margin. It tells you what to protect, reprice, reposition or remove, and what each move is worth before you make it.
- Runs on your own sales data
- Keeps your current POS
- Outlet to group views
Chef Brain · command centreIllustrativeThe margin leak
A handful of dishes fund your restaurant. Can you name them?
Most menus are written once, priced by instinct, and revised when a supplier raises a cost. The P&L moves every week. The gap between the two is where margin goes quiet.
Popular is not profitable
The dish you sell most is often the one you earn least on. Volume flatters a thin margin, and the kitchen keeps building the roster around it.
Your best margin is buried
High-margin dishes sit on page three under a heading nobody reads, described in four words. They do not fail on quality. They fail on placement.
Price moves are guesses
Raise it two dirhams and you might gain margin or lose covers. Without an elasticity read you find out after the quarter closes.
The method
Every dish, on the two axes that matter.
Chef Brain applies the menu engineering method published by Kasavana and Smith in 1982, which hospitality schools have taught ever since. Most properties run it once a year in a spreadsheet. Chef Brain runs it on live sales, by outlet and by meal period, and attaches an instruction to each group.
Choose a group to see what Chef Brain tells you to do with it.
Chef Brain · menu matrixDinner · last 28 daysStrong margin, weak sales. Rename, redescribe, move up the page, brief the floor. The quickest margin gain on most menus is here.
Illustrative Example dishes. Your matrix is built from your own point-of-sale data.
Three instruments on top of the matrix
Test the change before you make it.
Basket pairs
Which starter pulls which main, which dessert follows which wine, and where a pairing would earn more than a discount.
Price elasticity
Demand response per dish from your own transaction history. You see the point where a price rise starts costing covers.
Repricing simulation
Move a price, change a placement, retire a dish. The simulation returns the projected effect on revenue and contribution.
Recipe cost alerts
When an ingredient price moves, every dish that uses it is re-costed, and you are told which ones changed group.
Chef Brain · repricing simulationWagyu burgerIllustrative A simple model with one assumed elasticity. In Chef Brain the curve is fitted per dish from your own transactions, and it tells you when the history is too short to trust.
Chef Brain · askBack officeLobster linguine sold 86 covers last week against 71 in the same week last year. Contribution rose faster than covers because the recipe was re-costed in March. It is still a Puzzle: strong margin, low share of covers.
See the plan the figure was computed from
{ "measure": ["covers", "contribution_margin"],
"filter": { "item": "Lobster linguine" },
"compare": ["last_week", "same_week_last_year"] }Illustrative Example data.
Chef Brain Chat
Ask it the way you would ask your analyst.
Type a question in plain English and Chef Brain draws the chart and explains what moved. No report request, no waiting until Monday.
Computed, never composed
The language model only plans the question. A deterministic compiler turns that plan into the query, and the figure on screen is calculated from your data. You can open the plan behind any answer.
Send it to tonight's briefing
Pin an answer to the command centre or pass it to the pre-service briefing in one action.
One view for each chair
The same data, read four ways.
General manager
Which outlets are carrying the property this month, and which need attention before the owner asks.
Director of F&B
Which dishes to protect, reprice, reposition or remove at the next menu change, with the projected effect of each.
Executive chef
Which recipes moved in cost this week, and what that did to the dishes built on them.
Owner and finance
Contribution margin by outlet and meal period, on definitions that stay the same across the estate.
For groups and multi-property estates
Compare outlets like for like.
A group cannot manage what each property measures differently. Chef Brain uses one set of definitions everywhere, so a contribution margin in Dubai means the same thing in Delhi.
See the platform underneathA library of 100 standard F&B reports
Daily trade, item performance, meal-period mix, staff productivity and margin movement, in the same layout at every outlet.
46 defined measures
Every figure traces to a named measure with one definition, so two people asking the same question get the same answer.
Outlet, property, brand and groupRolling out
Outlet and multi-branch views are live. Property, brand and group consoles for hotel estates are being released in stages. Ask us for the current schedule.
Illustrative All screens and figures on this page use example data. Your matrix, elasticity curves and answers are built only from your own sales.
Chef Brain is in every plan. See pricingBook a demo
See your own menu on the matrix.
Send a menu and a recent sales export. We return your matrix with the priority moves ranked, and walk you through it on a call.
Life happens in the corner.
The corner table is the best seat in the house and the furthest from service. thatKorner was built so that no guest sitting there is ever forgotten, and no dish on the menu goes unexamined.